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BASSIKE

BASSIKE

BASSIKE (pronounced "basic") was founded in 2006 by Deborah Sams and Mary Lou Ryan. The brand is focused on producing high quality, sustainably sourced wardrobe essentials with their hero organic cotton fabric becoming something they are now renowned for. Bassike highly values respect for the community, local industry and the planet.

 

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DENIM INIQUITY BASSIKE

BASSIKE

Founded in 2006 in Australia, Bassike is known for its elevated wardrobe staples that blend comfort, quality, and clean design. With a philosophy grounded in considered simplicity, Bassike crafts everyday essentials using premium organic fabrics, relaxed silhouettes, and a muted palette that speaks to timeless style. The brand has become a go to for those seeking versatile pieces that transition seamlessly across occasions and seasons.

Bassike’s signature lies in its ability to combine ease and elegance. From structured blazers and utility inspired pants to relaxed jersey t shirts and tanks, each piece is thoughtfully designed with both form and function in mind. Attention to detail is paramount, and every garment is finished with distinctive touches that add subtle interest while maintaining a refined, minimalist aesthetic.

At Denim Iniquity, we stock a curated selection of Bassike’s core and seasonal collections, including essential tees, relaxed tailoring, and effortless separates that form the foundation of a modern wardrobe. These are pieces designed to be worn again and again, layered or styled solo, season after season.

Sustainability is deeply embedded in Bassike’s DNA. The brand proudly manufactures the majority of its garments in Australia using GOTS certified organic cotton, low impact dyes, and ethically responsible processes. Its commitment to local production supports skilled workers and reduces the environmental footprint of each piece.

Bassike offers more than just off duty comfort. Its collections are made for movement and expression, effortlessly straddling the line between laid back ease and refined structure. Whether you are reaching for a soft knit for everyday wear or a tailored jacket to elevate your look, Bassike delivers thoughtful design with a conscience.

For those who value craftsmanship, longevity, and understated style, Bassike remains one of Australia’s most iconic and enduring fashion labels. Each collection reflects a sense of grounded luxury clothing that feels good, fits well, and lasts beyond the trend cycle.