FRAME is a Los Angeles-based fashion label celebrated for its timeless approach to everyday dressing. Known for premium denim and refined wardrobe staples, FRAME blends Californian ease with European tailoring. At Denim Iniquity, we are proud to offer a curated selection of FRAME’s most iconic pieces, from its signature jeans to tailored blazers and elevated basics.
Founded in 2012 by Jens Grede and Erik Torstensson, FRAME launched with a mission to create the perfect pair of jeans. It quickly gained a global following for its focus on fit, fabric, and modern silhouettes. FRAME denim has become a favourite among celebrities and fashion insiders, admired for its quality craftsmanship and flattering cuts.
While denim remains at the heart of the brand, FRAME has evolved into a complete ready-to-wear label offering elevated essentials that transition seamlessly across seasons. At Denim Iniquity, we stock a focused edit of FRAME’s most wearable pieces. Think high-rise straight jeans, cropped flares, classic wide-leg styles, soft cashmere knits, tailored trousers, and timeless cotton shirts.
FRAME jeans are crafted from premium fabrics including organic cotton and stretch blends that ensure comfort without compromising on style. Popular fits include the The Borrowed, The Arrow, Le Slim Palazzo. Each pair is designed to sculpt and flatter, making them essential building blocks for the modern wardrobe.
Beyond denim, FRAME’s broader collection delivers effortlessly elegant staples that work from day to night. Sharp blazers, silk camisoles, ribbed tanks, and versatile shirting allow for endless outfit combinations. These pieces are designed for those who value both simplicity and sophistication in their daily style choices.
Sustainability is a key pillar of FRAME’s philosophy. The brand actively incorporates responsible practices across its supply chain, including the use of eco-conscious fabrics, low-impact washes, and reduced water consumption. With an ongoing commitment to improving sustainability, FRAME continues to evolve toward a more conscious fashion future.
At Denim Iniquity, our FRAME edit reflects a balance of comfort, luxury, and everyday ease. Whether you are dressing for the office, travel, weekend outings, or casual events, FRAME offers elevated solutions that feel both current and timeless. The brand’s focus on fit and fabric ensures that every piece wears beautifully and lasts season after season.
FRAME is designed for the modern woman who values quality and effortless polish. It is a brand that speaks to those who favour understated elegance and timeless style over fleeting trends. With clean lines, refined details, and a neutral palette, FRAME delivers wardrobe classics that become daily essentials.
Shop our FRAME collection online at Denim Iniquity and discover elevated denim and versatile staples for every season. Explore the perfect pair of jeans or build your capsule wardrobe with essential pieces that combine form, function, and fashion.
