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MOTHER

MOTHER

MOTHER evokes the memories and experiences of growing up in California in the ’70s – what you were wearing, what you were doing and who you were getting into trouble with. Founded in 2010 by Lela Becker and Tim Kaeding, MOTHER’s first collection of vintage-inspired jeans disrupted the denim landscape – previously a sea of black skinnies – and created an entirely new space in denim. MOTHER has since grown into a global brand expanding across denim, sportswear, outerwear, and accessories. With a focus on locally made, 95% of the brand’s overall manufacturing is done in Los Angeles and 99% of their denim products are made within a 14-mile radius from the design studio. MOTHER loves you.

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DENIM INIQUITY MOTHER

MOTHER

MOTHER is a Los Angeles-based denim label that has built a cult following through its distinctive voice, premium fabrics, and effortlessly cool aesthetic. Known for its irreverent spirit and signature vintage-inspired fits, MOTHER offers denim and ready-to-wear pieces that blend softness with attitude. At Denim Iniquity, we stock a curated selection of MOTHER styles that reflect the brand’s playful sophistication and commitment to quality.

Founded in 2010 by designers Lela Becker and Tim Kaeding, MOTHER was created to offer a fresh perspective in the denim world. The brand quickly gained traction for its super-soft denim and flattering silhouettes. Designed with a focus on comfort, individuality, and style, MOTHER has become a go-to label for modern denim lovers who value both design and ease.

MOTHER jeans are known for their perfect fits and distinctive details. From high-rise straight legs to relaxed flares and classic skinny cuts, each pair is thoughtfully designed to move with you and flatter from every angle. Washes range from timeless vintage blues to sun-faded blacks and crisp whites, with subtle distressing and character that give each piece its own personality. Beyond denim, MOTHER’s collections also include elevated basics, cotton tees, structured jackets, and seasonally-driven separates that round out a cool, contemporary wardrobe.

MOTHER’s commitment to craftsmanship is matched by its commitment to ethical manufacturing. The brand produces the majority of its garments in Los Angeles, allowing close oversight of quality and sustainable practices. Fabrics are carefully selected for their softness, stretch, and durability, with many denim styles made from a blend of cotton and environmentally responsible fibers.

MOTHER stands apart for its unique brand personality that blends California ease with a sense of rebellion. The name itself is a nod to duality—the nurturing maternal figure and the unexpected boldness that lives within. That same spirit comes through in the brand’s playful product names and cheeky campaign imagery, making MOTHER not just a fashion label but a lifestyle brand with a strong cultural voice.

Loved by celebrities and style insiders alike, MOTHER jeans have become iconic in closets across the globe. Worn by women who want to feel comfortable and confident without compromising on style, MOTHER delivers wardrobe staples that work season after season.

At Denim Iniquity, we offer an edit of MOTHER denim and ready-to-wear that suits a modern Australian lifestyle. Whether you are looking for the perfect everyday jean, a statement flare, or an easy t-shirt with character, MOTHER offers effortless essentials that make getting dressed feel fun again.