ALEMAIS

Some labels design clothes. ALÉMAIS designs worlds. Since 2020, the Australian fashion house has become one of the most talked-about names in contemporary womenswear — built on painterly prints, artisanal craft and an unmistakable sense of joy, and it's one we're proud to stock at our Hyde Park boutique in Adelaide.

Founded by creative director Lesleigh Jermanus, who honed her craft at Zimmermann before striking out on her own, ALÉMAIS pairs original artwork and hand-finished detail with sculptural, vintage-inspired silhouettes. The result is a wardrobe that feels artful without trying too hard: breezy shirtdresses, statement separates and occasion pieces designed to move effortlessly from a wedding to a weekend to everyday life.

What sets ALÉMAIS apart is its commitment to craft and conscience. The label works with low-impact, plant-based textiles and collaborates with artists and artisans worldwide. It has planted more than half a million trees to date, and its work restoring parts of the UNESCO-listed Daintree Rainforest proves this is fashion with substance behind the spectacle. Little wonder it was named Australian Fashion Laureate Designer of the Year in 2024, opened Australian Fashion Week, and has become a cult favourite among stylish women the world over.

The ALÉMAIS woman is a modern romantic with a spirit of adventure — someone who wants a little magic in the everyday act of getting dressed.

Shop the latest ALÉMAIS arrivals online at Denim Iniquity, or visit us in-store at 142 King William Road, Hyde Park, Adelaide.